Marketing : (Record no. 38480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13674302 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230318141941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040803s2006 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004111266 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-618-57831-5 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .P75 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 11914 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc | William M. Pride and O.C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | Houghton Mifflin Company, |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, various pagination: |
| Other physical details | ill., charts, graphs, pictures and map; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes notes, glossary, and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy |
| 9 (RLIN) | 76204 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relation |
| 9 (RLIN) | 107671 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer behavior |
| 9 (RLIN) | 77477 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| 9 (RLIN) | 107672 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 6373 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 18/03/2023 | HF 5415 .P75 2006 | 177018 | 18/03/2023 | C.1 | 18/03/2023 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 18/03/2023 | HF 5415 .P75 2006 | 1837514 | 18/03/2023 | C.2 | 18/03/2023 | Books |