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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy and William D. Perreault - 5th ed. - Boston : Irwin, 1991 - xvii, 526 p. : ill. ; 27 cm.

Includes indexes

ISBN: 0256093237

LCCN: 90019758

Subjects--Topical Terms:
Marketing
Essentials of marketing

LC Class. No.: HF 5415 / .M33 1991

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