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Essentials of marketing / E. Jerome McCarthy and William D. Perreault

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D [Joint author].
Material type: TextTextPublisher: Boston : Irwin, 1991Edition: 5th ed.Description: xvii, 526 p. : col. ill. (charts and graphs) ; 27 cm.ISBN: 0-256-09323-7.Subject(s): Marketing | Economic fundaments | market targeting | Market segmentation | Market environment | Market information | Product planning | Retailing | Wholesaling | Promotion | Personal selling | Mass selling | Price setting | market arithmetic | Carrer planning | Market strategy
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M378 1991 (Browse shelf) C.1 Available 3856
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M378 1991 (Browse shelf) C.2 Available 174659

Includes bibliographical references and indexes

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