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Brand leadership / David A. Aaker, Erich Joachimsthaler.

By: Aaker, David A.
Contributor(s): Joachimsthaler, Erich, 1956-.
Material type: TextTextPublisher: New York : Free Press, 2000Description: xii, 351 p. : ill. ; 25 cm.ISBN: 0684839245.Subject(s): Brand name products -- United States -- ManagementDDC classification: 658.8/27 Online resources: Contributor biographical information | Sample text | Publisher description | Table of contents only
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
Non-fiction HD 69 .B7A21 2000 (Browse shelf) C.1 Available 220

Includes bibliographical references (p. 331-335) and index.

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