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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2004Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:
  • 0131138650
Subject(s): LOC classification:
  • HF 5415.122 .L68 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.122 .L68 2004 (Browse shelf(Opens below)) C.1 Available 608
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.S76 2002 Marketing/ HF 5415.S76 2002 Marketing/ HF5415 .S77 1985 A strategic approach to business marketing / HF 5415.122 .L68 2004 Services marketing : people, technology, strategy / HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / HF 5415.123 .C56 2007 Integrated advertising, promotion & marketing communications / HF 5415.123 .C56 2007 Integrated advertising, promotion & marketing communications /

Includes bibliographical references and indexes.

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