Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
Material type:
TextPublication details: Boston: McGraw-Hill, 2002Edition: 14th edDescription: xxxii,(various pagination) . : ill. ; 28 cmISBN: - 0-07-240947-9 (alk. paper)
- 0-07-112110-2 (international : alk. paper)
- HF 5415.13 .P47 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf(Opens below)) | C.2 | Available | 174849 | |
Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf(Opens below)) | C.3 | Available | 174851 | |
Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.13 .P47 2002 (Browse shelf(Opens below)) | C.4 | Available | 175053 |
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| HF5415.13 .P37 1996 AMA markerting toolbox: Identifying the right markets / | HF 5415.13 .P387 2004 Marketing management : | HF 5415.13 .P47 2002 Basic marketing: a global-managerial approach/ | HF 5415.13 .P47 2002 Basic marketing: a global-managerial approach/ | HF 5415.13 .P47 2002 Basic marketing: a global-managerial approach/ | HF5415.13 .P47 2005 Learning aid for use with Basic marketing : | HF5415.13 .P47 2005 Learning aid for use with Basic marketing : |
Includes bibliographical references and indexes
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