Marketing / Roger A. Kerin ... [et al.]
Contributor(s): Kerin, Roger A [author]
| Berkowitz, Eric N [author] | Hartley, Steven W [author] | Rudelius, William [author].
Material type: 
TextPublisher: Boston : McGraw-Hill/Irwin, 2003Edition: 7th ed.Description: xliii, 741 p.: ill., charts, graphs and map; 28 cm.ISBN: 0-07-241075-2; 0-07-115122-2 (international ed.).Subject(s): Marketing | Consumer behaviour | Organizational markets | Buyer behavior | Ethics | Social responsibility | Global markets | Market segment | Market target | New products | New services | Managing products | Managing brands | Managing services | Pricing | Wholesale | Retailing | Advertising | Sales promotions | Personal selling | Sales management | Marketing process | Marketing planning
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.1 | Available | 173729 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.2 | Available | 173731 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.3 | Available | 173732 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.4 | Available | 173733 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.5 | Available | 173734 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.6 | Available | 173735 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf) | C.7 | Available | 174940 |
Includes glossary, chapter notes and indexes
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