Marketing / Roger A. Kerin ... [et al.]
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2003Edition: 7th edDescription: xliii, 741 p.: ill., charts, graphs and map; 28 cmISBN: - 0-07-241075-2
- 0-07-115122-2 (international ed.)
- Marketing
- Consumer behaviour
- Organizational markets
- Buyer behavior
- Ethics
- Social responsibility
- Global markets
- Market segment
- Market target
- New products
- New services
- Managing products
- Managing brands
- Managing services
- Pricing
- Wholesale
- Retailing
- Advertising
- Sales promotions
- Personal selling
- Sales management
- Marketing process
- Marketing planning
- HF 5415 .M37 2003
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.7 | Available | 174940 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.1 | Available | 173729 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.2 | Available | 173731 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.3 | Available | 173732 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.4 | Available | 173733 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.5 | Available | 173734 | ||||||||||||
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2003 (Browse shelf(Opens below)) | C.6 | Available | 173735 |
Includes glossary, chapter notes and indexes
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