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Marketing / Roger A. Kerin ... [et al.]

Contributor(s): Kerin, Roger A [author] | Berkowitz, Eric N [author] | Hartley, Steven W [author] | Rudelius, William [author].
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2003Edition: 7th ed.Description: xliii, 741 p.: ill., charts, graphs and map; 28 cm.ISBN: 0-07-241075-2; 0-07-115122-2 (international ed.).Subject(s): Marketing | Consumer behaviour | Organizational markets | Buyer behavior | Ethics | Social responsibility | Global markets | Market segment | Market target | New products | New services | Managing products | Managing brands | Managing services | Pricing | Wholesale | Retailing | Advertising | Sales promotions | Personal selling | Sales management | Marketing process | Marketing planning
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.1 Available 173729
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.2 Available 173731
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.3 Available 173732
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.4 Available 173733
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.5 Available 173734
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.6 Available 173735
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M37 2003 (Browse shelf) C.7 Available 174940

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