The University of Dodoma Library Catalog

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1. Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius

by KERIN, Roger A | Hartley, Steven William [Joint author] | Rudelius, William [Joint author].

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (7). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (1).

2. Marketing / Henry Assael

by Assael, Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Forth Worth : Dryden Press, 1998Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .A747 1998] (1).

3. Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2007] (6). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2002] (1).

4. Marketing / Eric N. Berkowitz ...[et al.]

by Berkowitz, Eric N [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29474 2000] (2). Lost (2).

5. Managing marketing in the 21st century : developing & implementing the market strategy / Noel Capon and Roy Capon, with James Mac Hulbert

by Capon, Noel | Capon, Roy [Joint author] | Mac Hulbert, James [Joint author].

Edition: European editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wessex, 2009Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .13.C37 2009] (3).

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