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Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)ISBN:
  • 025607898X
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415 .C6944 1990
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Archive Non-fiction HF5415 .C6944 1990 (Browse shelf(Opens below)) C.2 Available 178657
Books Books Informatics and Virtual Education Library Collection General Collection HF5415 .C6944 1990 (Browse shelf(Opens below)) Available 641
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HF5386 .J64 1987 The achievers : HF5415 .B66 1985 The marketing edge HF5415 .B66 1989 The Contemporary marketing Environment / HF5415 .C6944 1990 Strategic marketing management cases and applications / HF5415 .H65 1964 The environment of marketing behavior: HF5415.R45 1985 Marketing: HF5415.R54 1993 The 22 immutable laws of marketing :

Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.

Includes index.

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