Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Material type: TextPublication details: Homewood, IL : Irwin, 1990.Edition: 3rd edDescription: xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)ISBN:- 025607898X
- 658.8/02 20
- HF5415 .C6944 1990
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Business, Economics and Law Library Collection Archive | Non-fiction | HF5415 .C6944 1990 (Browse shelf(Opens below)) | C.2 | Available | 178657 | ||
Books | Informatics and Virtual Education Library Collection General Collection | HF5415 .C6944 1990 (Browse shelf(Opens below)) | Available | 641 |
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HF5386 .J64 1987 The achievers : | HF5415 .B66 1985 The marketing edge | HF5415 .B66 1989 The Contemporary marketing Environment / | HF5415 .C6944 1990 Strategic marketing management cases and applications / | HF5415 .H65 1964 The environment of marketing behavior: | HF5415.R45 1985 Marketing: | HF5415.R54 1993 The 22 immutable laws of marketing : |
Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986.
Includes index.
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