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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2003Edition: 9th ed.Description: 624, 29 p. ; ill. ; 28 cm.ISBN: 0075605368 (alk. paper); 0075605368 (international : alk. paper).Subject(s): MarketingDDC classification: 380.1
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Includes bibliographical references and indexes.

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