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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2003.Edition: 9th edDescription: 624, 29 p. ; ill. ; 28 cmISBN:
  • 0075605368 (alk. paper)
  • 0075605368 (international : alk. paper)
Subject(s): DDC classification:
  • 380.1 21
LOC classification:
  • HF5415 .M378 2003
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Includes bibliographical references and indexes.

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