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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar

By: Contributor(s): Material type: TextTextPublication details: New York : Elsevier/Butterworth-Heinemann, 2004Description: xxv, 465 p.: col. ill. ; 25 cmISBN:
  • 0750659815
Subject(s): LOC classification:
  • HF 5415.127 .M33 2004
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection Special Reserve Non-fiction HF 5415.127 .M33 2004 (Browse shelf(Opens below)) C.1 Not For Loan 174019
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.127 .M33 2004 (Browse shelf(Opens below)) C.2 Available 174020
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.127 .M33 2004 (Browse shelf(Opens below)) C.3 Available 174021
Browsing Business, Economics and Law Library Collection shelves, Shelving location: Special Reserve, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 .P47 2003 Essentials of marketing : HF5415.123.K58 2004 Integrated marketing communications : HF 5415.1263 .G46 2006 Industrial marketing / HF 5415.127 .M33 2004 Market segmentation : HF 5415.13 .A25 2010 Strategic market Management : global perspectives/ HF 5415.13.C37 2009 Managing marketing in the 21st century : HF 5415.13 .F47 1994 Strategic marketing management :

Includes index

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