Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar
Material type: TextPublication details: New York : Elsevier/Butterworth-Heinemann, 2004Description: xxv, 465 p.: col. ill. ; 25 cmISBN:- 0750659815
- HF 5415.127 .M33 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection Special Reserve | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.1 | Not For Loan | 174019 | ||
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.2 | Available | 174020 | ||
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.3 | Available | 174021 |
Browsing Business, Economics and Law Library Collection shelves, Shelving location: Special Reserve, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415 .P47 2003 Essentials of marketing : | HF5415.123.K58 2004 Integrated marketing communications : | HF 5415.1263 .G46 2006 Industrial marketing / | HF 5415.127 .M33 2004 Market segmentation : | HF 5415.13 .A25 2010 Strategic market Management : global perspectives/ | HF 5415.13.C37 2009 Managing marketing in the 21st century : | HF 5415.13 .F47 1994 Strategic marketing management : |
Includes index
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