Marketing / Eric N. Berkowitz ...[et al.]
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 6th edDescription: xxxii, 736 p. : col. ill. (charts) ; 29 cmISBN: - 0 073656453
- Marketing
- Marketing environment
- Ethical
- Global marketing
- world trade
- Consumer behaviour
- Targeting marketing
- Market segmentation
- Targeting
- Managing products
- Managing brands
- Pricicng
- Managing services
- Supply chain
- Logistics management
- Retailing
- Wholesaling
- Marketing channels
- Advertising
- Sales promotions
- Personal selling
- Sales management
- HF 5415 .M37 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2000 (Browse shelf(Opens below)) | C.1 | Not For Loan | 174651 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2000 (Browse shelf(Opens below)) | C.2 | Available | 174652 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .M37 2000 (Browse shelf(Opens below)) | C.3 | Available | 174653 | ||
|
Books
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Business, Economics and Law Library Collection Special Reserve | Non-fiction | HF 5415 .M37 2000 (Browse shelf(Opens below)) | C.4 | Not For Loan | 174654 |
Includes bibliographical references and index
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