Marketing / Eric N. Berkowitz ...[et al.]
Contributor(s): Berkowitz, Eric N [Joint author]
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Material type: 
TextPublisher: Boston : Irwin/McGraw-Hill, 2000Edition: 6th ed.Description: xxxii, 736 p. : col. ill. (charts) ; 29 cm.ISBN: 0-07-365645-3 (alk. paper).Subject(s): Marketing | Marketing environment | Ethical | Global marketing | world trade | Consumer behaviour | Targeting marketing | Market segmentation | Targeting | Managing products | Managing brands | Pricicng | Managing services | Supply chain | Logistics management | Retailing | Wholesaling | Marketing channels | Advertising | Sales promotions | Personal selling | Sales managementOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29474 2000 (Browse shelf) | C.1 | Missing | 174651 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29474 2000 (Browse shelf) | C.2 | Available | 174652 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29474 2000 (Browse shelf) | C.3 | Available | 174653 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29474 2000 (Browse shelf) | C.4 | Missing | 174654 |
Includes bibliographical references and index
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