The Influence of brand name on consumer's purchasing decision : a case of mobile phone in Dae es salaam / Rhobi P. Wambura
Material type:
TextPublication details: Dodoma: University of Dodoma, 2015Description: xii, 103 p. : ill., (col.) ; 30 cmSubject(s): - Brand name products -- Dar es salaam
- Brand -- Dar es salaam
- Brand name -- Dar es salaam
- Brand recall -- Dar es salaam
- Brand judgement -- Dar es salaam
- Purchasing decision -- Dar es salaam
- Mobile phones -- Dar es salaam
- Brand attitudes -- Dar es salaam
- Brand associations -- Dar es salaam
- Business names -- Dar es salaam
- DIS HD 69 .B7W36 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DIS HD 69 .B7W36 2015 (Browse shelf(Opens below)) | C.1 | Not For Loan | 1829753 | ||
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DIS HD 69 .B7W36 2015 (Browse shelf(Opens below)) | C.2 | Not For Loan | 1829756 | ||
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Dissertations
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Business, Economics and Law Library Collection Reference | Non-fiction | DIS HD 69 .B7W36 2015 (Browse shelf(Opens below)) | C.3 | Not For Loan | 1840671 |
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