The new direct marketing : how to implement a profit-driven database marketing strategy / David Sherpard Associates, with individual contributions by Rajeev Batra ... [et al.]
Material type:
TextPublication details: New York: McGraw-Hill, 1998Edition: 3rd edDescription: xx, 716 p. : ill.,graph ; 28 cmISBN: - 0070580561
- HF5415.126 .N49 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.126 .N49 1998 (Browse shelf(Opens below)) | C.1 | Available | 1837588 |
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 .S55 2007 Integrated marketing communication Advertising and promotion / | HF5415.123 .S55 2007 Integrated marketing communication Advertising and promotion / | HF 5415.126.E97 2000 Envolving E-markets: building high value B2B exchanges with staying power/ | HF5415.126 .N49 1998 The new direct marketing : | HF 5415.1263 .B56 2001 Business marketing/ | HF 5415.1263 .B56 2001 Business marketing/ | HF 5415.1263 .B56 2001 Business marketing/ |
Includes index
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