Marketing: creating value for customers/ Gilbert A. Churchill (et all..)
Material type: TextPublication details: Boston : Irwin/McGraw Hill, 1998Edition: 2nd edDescription: xxxii, 703 p. : ill.[ ; 29 cmISBN:- 0-256-12539-2
- 0-256-17367-2
- HF 5415 .C48 1998
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415 .C48 1998 (Browse shelf(Opens below)) | C.1 | Available | 6929 |
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.B74 2007 Business-to-business marketing/ | HF 5415.B74 2007 Business-to-business marketing/ | HF 5415 .B87 2002 Introducing marketing / | HF 5415 .C48 1998 Marketing: | HF 5415 .C73 1999 Strategic marketing management cases/ | HF 5415 .D53 1997 Marketing: | HF5415.D66 2005 Strategic marketing decisions in global markets/ |
Includes bibliographical references and indexes
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