Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault
By: McCarthy, E. Jerome
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Contributor(s): Perreault, William D [Joint author].
Material type: 
TextPublisher: Burr Ridge : Irwin, 1994Edition: 6th ed.Description: xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cm.ISBN: 0-256-12746-8.Subject(s): Marketing | Marketing environment | Marketing planning | Consumer behavior | Marketing strategy | advertising | Promotion | Wholesaling | Retailing | Sales | Sales management | Managing product | Managing services | Distribution
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M378 1994 (Browse shelf) | C.1 | Available | 10460 |
Includes bibliographical references and indexes
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