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1.
Brand leadership / David A. Aake and Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD69 .A35 2000.

2.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD69.B7A22 1991.

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