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1.
Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .M2982 1995.

2.
Successful direct marketing methods / Bob Stone. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago: NTC Business Books, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.126 .S76 1994.

3.
Leveraging the corporate brand / James R. Gregory and Jack G. Wiechmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: NTC Business Books, 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .G74 1997.

4.
Integrated marketing communications Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA ; NTC Business Books ; Chicago NTC Business Books, a division of NTC Publishing Group 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.123.S38 1993.

5.
AMA handbook for customer satisfaction / Alan Dutka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Illinois: NTC Business Books, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.3 .D88 1994.

6.
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: NTC Business Books, 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.123 .S38 1993.

7.
The observational research handbook : understanding how consumers live with your product / Bill Abrams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books. 2000
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF5415.33 .A27 2000, ...

8.
AMA markerting toolbox: Identifying the right markets / David Parmerlee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: NTC business books, 1992
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF5415.13 .P37 1996, ...

9.
Preparing the marketing plan / David Parmerlee by Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: NTC Business Books, 1993
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.13.P37 1993.

10.
Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B. Wilcox. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood : NTC Business Books, 1989
Availability: Items available for loan: Humanities and Socal Sciences Library Collection (1)Call number: HF5813 .H68 1989.

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