The new direct marketing : how to implement a profit-driven database marketing strategy / David Sherpard Associates, with individual contributions by Rajeev Batra ... [et al.]

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Material type: Text

TextPublication details: New York: McGraw-Hill, 1998Edition: 3rd edDescription: xx, 716 p. : ill.,graph ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF5415.126 .N49 1998 (Browse shelf(Opens below))	C.1	Available		1837588

Includes index

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