Handbook ofmarketing scale: Multi-item measures for marketing and customer/ William O. Bearden, Richard G. Netemeyer & Mary F. Mobley
Material type: TextPublication details: London SAGE publishing 1993Description: xii, 352 p.: 28 cmISBN:- 0803951558
- HF 5415.3 .B43 1993
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.3 .B43 1993 (Browse shelf(Opens below)) | C.1 | Available | 177011 |
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