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Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill, 2002Edition: 14th edDescription: xxxii,(various pagination) . : ill. ; 28 cmISBN:
  • 0-07-240947-9 (alk. paper)
  • 0-07-112110-2 (international : alk. paper)
Subject(s): LOC classification:
  • HF 5415.13 .P47 2002
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.13 .P47 2002 (Browse shelf(Opens below)) C.2 Available 174849
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.13 .P47 2002 (Browse shelf(Opens below)) C.3 Available 174851
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.13 .P47 2002 (Browse shelf(Opens below)) C.4 Available 175053

Includes bibliographical references and indexes

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