Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar
Material type:
TextPublication details: New York : Elsevier/Butterworth-Heinemann, 2004Description: xxv, 465 p.: col. ill. ; 25 cmISBN: - 0750659815
- HF 5415.127 .M33 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Business, Economics and Law Library Collection Special Reserve | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.1 | Not For Loan | 174019 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.2 | Available | 174020 | ||
|
Books
|
Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.127 .M33 2004 (Browse shelf(Opens below)) | C.3 | Available | 174021 |
Includes index
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