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Consumer behavior: building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill /Irwin, 2000Edition: 8th edDescription: xxiv, 775 p. : ill. ; 27 cmISBN:
  • 007236020
Subject(s): DDC classification:
  • 658.8/342/0973 21
LOC classification:
  • HF 5415.33 .H39 2000
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.33.H39 2000 (Browse shelf(Opens below)) C.1 Available 1837555
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.33.H39 2000 (Browse shelf(Opens below)) C. 2 Available 1837741

Includes references name index and subject index

System requirements for accompying CD ROM.

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