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1.
Successful direct marketing methods / Bob Stone. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.126 .S757 1994.

2.
Entrepreneurial software engineering : a practical guide to developing and marketing computer software / Edward A. Ipser, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : IPC, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: QA76.758 .I578 1994.

3.
Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : College Division, South-Western Publishing Company, 1994
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13 .F47 1994.

4.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1994
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.M378 1994.

5.
The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 1994, c1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R88 1993.

6.
Budgeting basics & beyond : a complete step-by-step guide for nonfinancial managers / Jae K. Shim and Joel G. Siegel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall. 1994
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HG4028.S55 1994.

7.
The small business handbook: a comprehensive guide to starting and running your own business / Irving Burstiner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, 1994
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HD 62.7 .B87 1994.

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