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Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

By: McConnell, Ben.
Contributor(s): Huba, Jackie.
Material type: TextTextPublisher: Chicago : Dearborn Trade Pub., c2003Description: x, 214 p. : ill. ; 24 cm.ISBN: 0793155614.Subject(s): Customer relations | Relationship marketingDDC classification: 658.8 Online resources: Publisher description | Contributor biographical information
Contents:
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
List(s) this item appears in: informatics2
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415.5 .M1834 2003 (Browse shelf) Available 584
Browsing Library, College of Informatics and Virtual Education (CIVE) Shelves , Shelving location: General Collection Close shelf browser
HF5415.5 .C66 1993 Sustaining knock your socks off service / HF5415.5 .C83 1998 Online customer care : strategies for call center excellence / HF5415.5 .L37 1989 The complete guide to customer service / HF5415.5 .M1834 2003 Creating customer evangelists : HF 5415.5 M 37 1989 Managing Quality Customer Service HF5415.5.M3855 2002 "Total access : giving customers what they want in an anytime, anywhere world" HF5415.5 .N327 2001 Customer centered Six Sigma :

Includes bibliographical references (p. 206-207) and index.

Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.

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