Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson
Material type:
TextPublication details: New Jersey : Pearson/Prentice Hall, 2004Edition: 10th edDescription: 680 p. : ill. ; 29 cmISBN: - 0 131421859
- 658.8/02 21
- HF 5415.135 .K47 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.135 .K47 2004 (Browse shelf(Opens below)) | C.1 | Available | 174095 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF 5415.135 .K47 2004 (Browse shelf(Opens below)) | C.2 | Available | 174096 |
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .W96 2005 Case book to accompany basic marketing: a global-managerial approach/ | HF5415.135 .K47 2001 Strategic marketing problems : | HF 5415.135 .K47 2004 Strategic marketing problems : | HF 5415.135 .K47 2004 Strategic marketing problems : | HF5415.135 .R67 2000 Cases in strategic marketing / | HF5415.15 .A95 2006 Product and services management / | HF5415.153 .C65 1993 Winning at new products : |
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