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Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Pearson/Prentice Hall, 2004Edition: 10th edDescription: 680 p. : ill. ; 29 cmISBN:
  • 0 131421859
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF 5415.135 .K47 2004
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.135 .K47 2004 (Browse shelf(Opens below)) C.1 Available 174095
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415.135 .K47 2004 (Browse shelf(Opens below)) C.2 Available 174096
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .W96 2005 Case book to accompany basic marketing: a global-managerial approach/ HF5415.135 .K47 2001 Strategic marketing problems : HF 5415.135 .K47 2004 Strategic marketing problems : HF 5415.135 .K47 2004 Strategic marketing problems : HF5415.135 .R67 2000 Cases in strategic marketing / HF5415.15 .A95 2006 Product and services management / HF5415.153 .C65 1993 Winning at new products :

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