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Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A, 1944- [Joint author].
Material type: TextTextPublisher: New Jersey : Pearson/Prentice Hall, 2004Edition: 10th ed.Description: [iv], 680 p. : ill. ; 29 cm.ISBN: 0-13-142185-9.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Marketing channel | Communication | Brand management | Service strategy | Pricing | Reformulation | Segmentation | Targeting | Marketing programsDDC classification: 658.8/02 Online resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.135 .K47 2004 (Browse shelf) C.1 Available 174095
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.135 .K47 2004 (Browse shelf) C.2 Available 174096
Browsing Library, Collection of Business Studies and Law Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415.13 .V56 2000 Cases in strategic marketing management / HF 5415.13 .W42 1992 Bringing total quality to sales / HF 5415.135 .K47 2004 Strategic marketing problems : HF 5415.135 .K47 2004 Strategic marketing problems : HF 5415.135 .R67 2000 Cases in strategic marketing / HF 5415.15 .A95 2006 Product and services management / HF 5415.15 .A95 2006 Product and services management /

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