Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson
By: Kerin, Roger A
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Contributor(s): Peterson, Robert A [Joint author].
Material type: 
TextPublisher: New Jersey : Pearson/Prentice Hall, 2004Edition: 10th ed.Description: [iv], 680 p. : ill. ; 29 cm.ISBN: 0-13-142185-9.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Marketing channel | Communication | Brand management | Service strategy | Pricing | Reformulation | Segmentation | Targeting | Marketing programsDDC classification: 658.8/02 Online resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.135 .K47 2004 (Browse shelf) | C.1 | Available | 174095 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.135 .K47 2004 (Browse shelf) | C.2 | Available | 174096 |
Browsing Library, Collection of Business Studies and Law Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
| HF 5415.13 .V56 2000 Cases in strategic marketing management / | HF 5415.13 .W42 1992 Bringing total quality to sales / | HF 5415.135 .K47 2004 Strategic marketing problems : | HF 5415.135 .K47 2004 Strategic marketing problems : | HF 5415.135 .R67 2000 Cases in strategic marketing / | HF 5415.15 .A95 2006 Product and services management / | HF 5415.15 .A95 2006 Product and services management / |
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