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Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

By: Farese, Lois Schneider.
Contributor(s): Kimbrell, Grady Joint author | Woloszyk, Carl [Joint author].
Material type: TextTextPublisher: New York : Glencoe/McGraw-Hill, 1997Edition: 2nd ed.Description: xx, 620 p. : col. ill. (charts and graphs) ; 29 cm.ISBN: 0-02-640601-2 (student edition); 0-02-640602-0 (teacher's wraparound edition).Subject(s): Marketing | Product management | Communication skills | Computer technology | Global market palce | Business | Social responsibility | World econmies | Selling | Sales process | Management skills | Distribution channel | Pricing math | Price planning | Purchasing math | Distribution math | Inventory control | Stock handling | Purchasing | Market research | Branding | Packaging | Labeling | Enterpreneurship
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.1 Available 1829290
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.2 Available 1837454
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.3 Available 1837455
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.4 Available 1837456
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.5 Available 1837457
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .F37 1997 (Browse shelf) C.6 Available 1837472
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HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 1997 Marketing essentials / HF 5415 .F37 2003 Marketing essentials /

Includes index

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