The University of Dodoma Library Catalog

Normal view MARC view ISBD view

Marketing / Eric N. Berkowitz ...[et al.]

Contributor(s): Berkowitz, Eric N [Joint author].
Material type: TextTextPublisher: Boston : Irwin/McGraw-Hill, 2000Edition: 6th ed.Description: xxxii, 736 p. : col. ill. (charts) ; 29 cm.ISBN: 0-07-365645-3 (alk. paper).Subject(s): Marketing | Marketing environment | Ethical | Global marketing | world trade | Consumer behaviour | Targeting marketing | Market segmentation | Targeting | Managing products | Managing brands | Pricicng | Managing services | Supply chain | Logistics management | Retailing | Wholesaling | Marketing channels | Advertising | Sales promotions | Personal selling | Sales managementOnline resources: Click here to access online
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29474 2000 (Browse shelf) C.1 Missing 174651
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29474 2000 (Browse shelf) C.2 Available 174652
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29474 2000 (Browse shelf) C.3 Available 174653
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M29474 2000 (Browse shelf) C.4 Missing 174654

Includes bibliographical references and index

There are no comments for this item.

Log in to your account to post a comment.
© The University of Dodoma 2020