Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker

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TextPublication details: New Delhi: Prentice Hall, 1996Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business, Economics and Law Library Collection Special Reserve	Non-fiction	HF5823 .B38 1996 (Browse shelf(Opens below))	C.1	Available	1004
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5823 .B38 1996 (Browse shelf(Opens below))	C.2	Available	174252
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5823 .B38 1996 (Browse shelf(Opens below))	C.3	Available	174255
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5823 .B38 1996 (Browse shelf(Opens below))	C.4	Available	174897

Includes references and index

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