Marketing: concepts and strategies/ Dibb, Sally ...[et al.]

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TextPublication details: Boston : Houghton Mifflin, 1997Edition: 3rd edDescription: xxi, 842 p. : col. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415 .D53 1997 (Browse shelf(Opens below))	C.1	Available	1837429

Includes bibliographical references and indexies

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