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21.
The master marketer: how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockville: IdeaWorks, 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R88 1993.

22.
Essentials of marketing / Frances Brassington and Stephen Pettitt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Financial Times, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF5415.B73 2007, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.B73 2007.

23.
Effective retailing / Lawrence G. Golden and Donald A. Zimmerman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1986
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5429 .G58 1986.

24.
Positioning : the battle for your mind / by Al Ries and Jack Trout. by
Edition: 1st ed., rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1986
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5827.2 .R53 1980.

25.
Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall. 1989
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5823 .W45 1989.

26.
Advertising procedure / Otto Kleppner by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Prentice-Hall, 1979
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5823 .K54 1979.

27.
Global marketing management / Warren J. Keegan by
Edition: 7th ed. Eastern economy edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF 1416 .K44 2007, ...

28.
Marketing / Roger A. Kerin ... [et al.] by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: Business, Economics and Law Library Collection (7)Call number: HF 5415 .M37 2003, ...

29.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : Thomson/South-Western, 2004
Availability: Items available for loan: Business, Economics and Law Library Collection (8)Call number: HF5415.L36 2004, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.L36 2004.

30.
Marketing / Charles W. Lamb by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Publishing, 1998
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415 .L36 1998.

31.
Internet marketing : foundations and applications / Carolyn Siegel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 2004
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.1265 .S54 2004.

32.
Advertising: principles & practice / William Wells by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF5823 .W45 2006, ...

33.
Permission marketing : Turning strangers into friends, and friends into customers / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster, 1999
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.55 .G63 1999.

34.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2004
Availability: No items available.

35.
Positioning : the battle for your mind / by Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1981
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5827.2 .R54 1986.

36.
The design of advertising/ Roy Paul Nelson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dubuque, Iowa: Wm. C. Brown Co, 1973
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5825 .N45 1973.

37.
Contemporary advertising/ Courtland L. Bovée & William F. Arens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood: Irwin, 1986
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5821 .B68 1986.

38.
Marketing / Eric N. Berkowitz ...[et al.] by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415 .M37 2000, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (2)Call number: HF 5415 .M37 2000, ...

39.
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall. 1998
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5823 .W45 1998.

40.
Medicine Ave. : the story of medical advertising in America. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Huntington, N.Y. : Medical Advertising Hall of Fame, c1999
Other title:
  • Medicine Avenue
  • Story of medical advertising in America
Availability: Items available for loan: Health Sciences Library Collection (1)Call number: HF6161.D7 C37 1999.

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