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21.
Rethinking business to business marketing / Sherlock Paul by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press, 1991; Toronto: Colllier Macmillan Canada, 1991; New York: Maxwell Macmillan International, 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .S52 1991.

22.
Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B. Seybold with Ronni T. Marshak by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Times business, 1998
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.5 .S49 1998.

23.
Leveraging the corporate brand / James R. Gregory and Jack G. Wiechmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: NTC Business Books, 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .G74 1997.

24.
The market driven organization: understanding, attracting, and keeping valuable customers / George S. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press, 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .D39 1999.

25.
The marketing plan / William A.Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: John Wiley & Sons, Inc., 1995
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.13 .C64 1995.

26.
Creating the virtual store : taking your web site from browsing to buying / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: John Wiley & Sons, Inc., 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5429 .Y47 1997.

27.
Marketing 2000 and beyond / William Lazer ...[et al] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: American Marketing Association, 1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .M37 1990.

28.
The Marketing information revolution / Robert C. Blattberg, Rashi Glazer, John D.C. Li [Ed.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvard Business School Press, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.125 .M37 1994.

29.
Data mining techniques : for marketing, sales, and customer support/ Michael J.A. Berry, Gordon Linoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york: John Wiley&Sons, 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.125.B47 1997.

30.
International marketing communications / Tom Griffin by Series: marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1993
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 1416 .G75 1993.

31.
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .K6313 2002.

32.
Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: SAGE Publications, 2002
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.126 .D76 2002.

33.
Net gain: expanding markets through virtual communities / John Hagel III and Arthur G. Armstrong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvard Business School Press, 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.1265 .H34 1997.

34.
Opening digital markets: battle plans and business strategies for Internet commerce / Walid, Mougayar by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, 1998
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5548.32 .M64 1998.

35.
B2B: how to build a profitable e-commerce strategy / Michael J. Cunningham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge: Perseus Publishing, 2001
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5548.32 .C85 2001.

36.
Marketing / Dhruv Grewal and Michael Levy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2008
Availability: Items available for loan: Business, Economics and Law Library Collection (7)Call number: HF5415 .G675 2008, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.G74 2008.

37.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Humanities and Socal Sciences Library Collection (1)Call number: HF5415.2 .A14 1995.

38.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press. 1988
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF5415.2 .C48 1988, ...

39.
Costing the earth : the challenge for governments, the opportunities for business / Frances Cairncross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press 1992
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HC 79 .E5C27 1992.

40.
The Macintosh way / Guy Kawasaki by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois: Scott, Foresman and Company, 1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 9696 .C64K39 1990.

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