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81.
How to get happily published / Judith Appelbaum. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : HarperPerennial. 1992
Availability: Items available for loan: Humanities and Socal Sciences Library Collection (1)Call number: PN155.A67 1992.

82.
International business: competing in the global marketplace / Charles W.L. Hill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, 1999
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HD 62.4 .H55 1999, ... Not available: Business, Economics and Law Library Collection: Lost (1).

83.
Cases in strategic marketing / David Rosenthal and Lew G. Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall. 2000
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.135 .R67 2000.

84.
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Harvard Business School Press, 1991
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HD 30.23 .B358 1991.

85.
Marketing research : an aid to decision making / Alan T. Shao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati: South-Western College, 1999
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.2 .S53 1999.

86.
Managing new products : the power of innovation / Thomas D. Kuczmarski by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall. 1992
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.153 .K83 1992.

87.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1994
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.M378 1994.

88.
Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill. 1957
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .C75.

89.
Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: NTC Business Books, 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.123 .S38 1993.

90.
Marketing / Michael J. Etzel, Bruce J. Walker & William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2004
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.S745 2004.

91.
Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Maxwell Macmillan International, 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .S52 1991.

92.
The master marketer: how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rockville: IdeaWorks, 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R88 1993.

93.
Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Other title:
  • Foundations of marketing
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .P6584 2004.

94.
Marketing research essentials / Carl McDaniel and Roger Gates by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : John Wiley, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.2 .M3825 2006.

95.
Marketing public health : strategies to promote social change / Michael Siegel, and Lynne Doner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gaithersburg, Md. : Aspen Publishers, 1998
Availability: Items available for loan: Health Sciences Library Collection (1)Call number: RA 427 .S53 1998.

96.
Marketing concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 1997 e[d].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2000
Availability: Items available for loan: Natural and Mathematical Sciences Library Collection (1)Call number: HF5415 .P658 1997.

97.
Electronic commerce / Gary P. Schneider by
Edition: 6th ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Australia : Thomson Course Technology, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5548.32 .S36.

98.
Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs / Jerry W. Gilley and Steven A. Eggland. by Series: The Jossey-Bass management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco: Jossey-Bass, 1992
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5549 .G55 1992.

99.
Small-business management / H.N. Broom, Justin G. Longenecker, Carlos W. Moore. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., 1983
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HD 62.7.B76 1983, ...

100.
Essentials of marketing / Frances Brassington and Stephen Pettitt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Financial Times, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF5415.B73 2007, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.B73 2007.

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