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1.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.2 .A14 1995.

2.
Brand leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A21 2000.

3.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A22 1991.

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