The University of Dodoma Library Catalog

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1. Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Edition: Library ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P658 2000] (3). Lost (1).

2. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P75 2004] (1).

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