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	1.	Marketing : concepts and strategies / William M. Pride and O.C. Ferrell by Pride, William M \| Ferrell, O. C [Joint author]. Edition: Library ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P658 2000] (3). Lost (1). Place hold Add to your cart (remove)
	2.	Foundations of marketing / William M. Pride and O. C. Ferrell by Pride, William M \| Ferrell, O. C [Joint author]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P75 2004] (1). Place hold Add to your cart (remove)

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