The University of Dodoma Library

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1. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner

by Dwyer, F. Robert | Tanner, John F [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .D92 2006] (4), Library, College of Education (CoED) [Call number: HF 5415 .D93 2006] (1), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D92 2006] (1).

2. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

3. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .G675 2008] (6), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .G675 2008] (1). Lost (1).

4. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, [1987], c1988Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415.2 .C49 1988] (1), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.2 .C49 1988] (1).

5. Understanding business / William G. Nickels, James M. McHugh and Susan M. McHugh

by Nickels, William G | McHugh, James M [Joint author] | McHugh, Susan M [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 31 .N4897 2002] (7), Library, College of Informatics and Virtual Education (CIVE) [Call number: HD31 .N4897 2002] (1).

6. Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber

by Stafford, Marla R [Editor] | Faber, Ronald J [Joint editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : M.E. Sharpe, 2005Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 6146 .I58A39 2005] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF6146.I58 A39 2005] (2).

7. Marketing research essentials / Carl McDaniel and Roger Gates

by McDaniel, Carl D | Gates, Roger H [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : J. Wiley, 2004Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.2 .M3825 2004] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.2 .M3825 2004] (1).

8. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5813 .I53B38 2007] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5823 .A13 1996] (1).

9. Professional services : text and cases / Thomas DeLong and Ashish Nanda

by DeLong, Thomas | Nanda, Ashish [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 8038 .A1D45 2003] (4).

10. Mastering strategic management / Tim Hannagan

by Hannagan, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave, 2002Online access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 30.28 .H3672 2002] (1). Lost (1).

11. Global business today / Charles W. L. Hill

by Hill, Charles W. L.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill/Irwin, 2004Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 62.4 .H548 2004] (2).

12. E-marketing / Judy Strauss, Adel El-Ansary and Raymond Frost

by Strauss, Judy | Ansary, Adel I [Joint author] | Frost, Raymond [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Pearson/Prentice Hall, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.1265 .S774 2006] (2). Lost (2).

13. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 2003] (5).

14. International marketing / Vern Terpstra and Ravi Sarathy

by Terpstra, Vern | Sarathy, Ravi [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, 2000Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 1416 .T48 2000] (4).

15. Essentials of marketing / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin, 1991Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 1991] (2).

16. Advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2007Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.123 .S54 2007] (2).

17. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415.2 .M29 2007] (2).

18. Standards and global trade : a voice for Africa / editors by John S. Wilson and Victor O. Abiola

by Wilson, John S [Editor] | Abiola, Victor O [Joint auditor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington, D.C. : World Bank, 2003Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 1611 .S73 2003] (3).

19. Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius

by Kerin, Roger A | Hartley, Steven William [Joint author] | Rudelius, William [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2004Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .K452 2004] (7). Lost (1).

20. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415.32 .S35 1987] (1).

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