The University of Dodoma Library Catalog

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1. Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Edition: Library ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P658 2000] (3). Lost (1).

2. Business / William M. Pride, Robert J. Hughes and Jack R. Kapoor.

by Pride, William M | Hughes, Robert J [Joint author] | Kapoor, Jack R [Joint author].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2005Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 70 .U5P68 2005] (1).

3. Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2004Other title: Foundations of marketing.Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P6584 2004] (1).

4. Marketing concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 1997 e[d].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Library, College of Natural and Mathematical Sciences (CNMS) [Call number: HF5415 .P658 1997] (1).

5. Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1987Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P658 1987] (1).

6. Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1977Availability: Items available for reference: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P658] (1).

7. Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

by Pride, William M, 1942- | Hughes, Robert James, 1946- | Kapoor, Jack R, 1937-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Co., c1993Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5343 .P74 1993] (1).

8. Business / William M. Pride, Robert J. Hughes and Jack R. Kapoor

by Pride, William M | Hughes, Robert James [Joint author] | Kapoor, Jack R [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 1993Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5343 .P74 1993] (1).

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