The University of Dodoma Library Catalog

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1. Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius

by KERIN, Roger A | Hartley, Steven William [Joint author] | Rudelius, William [Joint author].

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (7). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .K452 2007] (1).

2. Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Edition: Library ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P658 2000] (3). Lost (1).

3. Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

by Ferrell, O. C | Lucas, George H [Joint author] | Luck, David Johnston [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : College Division, South-Western Publishing Company, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .F469 1994] (1).

4. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .C52 1998] (1).

5. Cases in strategic marketing / David Rosenthal and Lew G. Brown

by Rosenthal, David W | Brown, Lew G [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .R67 2000] (1).

6. Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2007] (6). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2002] (1).

7. Marketing : best practices / K. Douglas Hoffman ... [et al.]

by Hoffman, K. Douglas.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2003] (2).

8. Contemporary marketing / Louis E. Boone and David L. Kurtz

by Boone, Louis E | Kurtz, David L [Joint author].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5410 .B66 2006] (1).

9. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 1998] (1).

10. Business : a changing world / O.C. Ferrell and Geoffrey Hirt

by Ferrell, O. C | Hirt, Geoffrey A [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1008 .F47 2000] (1).

11. Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady Joint author | Woloszyk, Carl [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Glencoe/McGraw-Hill, 1997Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .F37 1997] (6).

12. Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady [Joint author] | Woloszyk, Carl A [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .F37 2003] (6).

13. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .P75 2004] (1).

14. Test bank volume II, chapters1-12, 12-22 to accompany : marketing / Roger A. Kerin ... [et al.], prepared by Thomas K. Pritchett and Betty M. Pritchett

by Kerin, Roger A | Pritchett, Thomas K [Prepared] | Pritchett, Betty M [Prepared].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .K47 2003] (2).

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