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1.
Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .S347 1994.

2.
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .Z45 1990.

3.
Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Free Press, c1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .B478 1999.

4.
Market driven strategy : processes for creating value / George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .D368 1990.

5.
Rethinking business to business marketing Sherlock Paul by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Maxwell Macmillan International ; New York THE FREE PRESS 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .S52 1991.

6.
The market driven organization : understanding, attracting, and keeping valuable customers/ George S. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Free Press ; New York THE FREE PRESS 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13.D367 1999.

7.
"Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands" Schmitt Bernd H. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; New York Free Press ; c1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13.S343 1999.

8.
Groupware : computer support for business teams / Robert Johansen ; with contributions by Jeff Charles, Robert Mittman, Paul Saffo. by Series: Series in communication technology and society
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Free Press ; 1988
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 66 .J65 1988.

9.
Practice what you preach : what managers must do to create a high achievement culture / David H. Maister. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2001
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 31 .M28 2001.

10.
The new rules : how to succeed in today's post-corporate world / John P. Kotter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1995
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD38.2 .K678 1995.

11.
The turnaround prescription : repositioning troubled companies / Mark R. Goldston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 58.8 .G63 1992.

12.
Brand leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A21 2000.

13.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 69 .B7A22 1991.

14.
Partnerships for profit : structuring and managing strategic alliances / Jordan D. Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD62.47 .L48 1990.

15.
Competing against time : how time-based competition is reshaping global markets / George Stalk, Jr., Thomas M. Hout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD69.T54 S73 1990.

16.
The business of software : what every manager, programmer, and entrepreneur must know to thrive and survive in good times and bad / Michael A. Cusumano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2004
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 9696.63 .A2C87 2004.

17.
Mind over machine : the power of human intuition and expertise in the era of the computer / Hubert L. Dreyfus, Stuart E. Dreyfus, with Tom Athanasiou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1986
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: Q335 .D73 1986.

18.
The teaching gap : best ideas from the world's teachers for improving education in the classroom / James W. Stigler and James Hiebert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: QA13 .S77 1999.

19.
The hundredth window : protecting your privacy and security in the age of the Internet / Charles Jennings and Lori Fena ; foreword by Esther Dyson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2000
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: QA76.9.A25 J46 2000.

20.
Tidal wave : how women changed America at century's end / Sara M. Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2003
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HQ1426 .E938 2003.

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