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Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill, 2003Edition: 9th ed.Description: xl [various paging] : col. ill. (charts and graphs) ; 28 cm.ISBN: 0-07-246420-8 (alk. paper); 0-07-119869-5 (international : alk. paper).Subject(s): Marketing | Marketing process | consumer behavior | Market segmentation | Market target | advertising | Wholesaling | Retailing | Promotion | Sales management | Market planning | Marketing strategy | Marketing communication | Marketing information | Product planning | Distribution | Product managementOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 2003 (Browse shelf) C.1 Available 2555
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 2003 (Browse shelf) C.2 Available 6161
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 2003 (Browse shelf) C.3 Available 6162
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 2003 (Browse shelf) C.4 Available 6163
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .M378 2003 (Browse shelf) C.5 Available 6164
Browsing Library, College of Business Studies and Law (CBSL) Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
HF 5415 .M378 1994 Essentials of marketing : HF 5415 .M378 2003 Essentials of marketing : HF 5415 .M378 2003 Essentials of marketing : HF 5415 .M378 2003 Essentials of marketing : HF 5415 .M378 2003 Essentials of marketing : HF 5415 .M378 2003 Essentials of marketing : HF 5415 .P658 2000 Marketing :

Includes bibliographical references and indexes

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