The University of Dodoma Library Catalog

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1. Marketing : concepts and strategies / William M. Pride and O.C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Edition: Library ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P658 2000] (3). Lost (1).

2. Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2004Other title: Foundations of marketing.Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P6584 2004] (1).

3. Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1987Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P658 1987] (1).

4. Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.

by Pride, William M, 1942- | Ferrell, O. C [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1977Availability: Items available for reference: Library, College of Business Studies and Law (CBSL) [Call number: HF5415 .P658] (1).

5. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P75 2004] (1).

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