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	21.	Business & society : ethics and stakeholder management / Archie B. Carroll, Ann K. Buchholtz. by Carroll, Archie B Buchholtz, Ann K Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio: South-Western College Pub., 2000 Other title: Business and society Availability: Items available for loan: Informatics and Virtual Education Library Collection (2)Call number: HF 5387 .C35 2006, ... Place hold Add to cart (remove)
	22.	Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. by Schnaars, Steven P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Free Press, 1994 Online access: Table of contents only Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .S34 1994. Place hold Add to cart (remove)
	23.	A better way to think about business : how personal integrity leads to corporate success / Robert C. Solomon. by Solomon, Robert C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Oxford University Press, 1999 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5387.S65 1999. Place hold Add to cart (remove)
	24.	Marketing myths that are killing business: the cure for death wish marketing / Kevin J. Clancy and Robert S. Shulman. by Clancy, Kevin J Shulman, Robert S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw-Hill, Inc., 1994 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .C53 1994. Place hold Add to cart (remove)
	25.	Solution selling : creating buyers in difficult selling markets / Michael T. Bosworth by Bosworth, Michael T Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Irwin Professional Publishing, 1995 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5438.25 .B67 1995. Place hold Add to cart (remove)
	26.	Net worth: shaping markets when customers make the rules / John Hagel III, Marc Singer by Hagel III, John Singer, Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Harvard Business School Press, 1999 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.124 .H34 1999. Place hold Add to cart (remove)
	27.	Product design and corporate strategy: managing the connection for competitive advantage / Robert Blaich & Janet Blaich. by Blaich, Robert Blaich, Janet Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw-Hill, Inc., 1993 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.153 .B53 1993. Place hold Add to cart (remove)
	28.	Creating strategic leverage: matching company strengths with market opportunities / Milind M. Lele. by Lele, Milind M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: J. Wiley, 1992 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD30.28 .L45 1992. Place hold Add to cart (remove)
	29.	Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz by Schwartz, Evan I Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Broadway Books, 1999 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.1265 .S39 1999. Place hold Add to cart (remove)
	30.	Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by Zeithaml, Valarie A Parasuraman, A Berry, Leonard L, 1942- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Collier Macmillan, 1990 Online access: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .Z45 1990. Place hold Add to cart (remove)
	31.	Lean strategies for product development : achieving breakthrough performance in bringing products to market / Clifford Fiore by Fiore, Clifford, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milwaukee, Wisconsin: ASQ Quality Press, 2003 Online access: Table of contents Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.153 .F56 2003. Place hold Add to cart (remove)
	32.	The experience economy : work is theatre & every business a stage / B. Joseph Pine II & James H. Gilmore. by Pine, B. Joseph Gilmore, James H, 1959- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Harvard Business School Press, 1999 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.15 .P56 1999. Place hold Add to cart (remove)
	33.	Customer centered six Sigma : linking customers, process improvement, and financial results / Earl Naumann and Steven H. Hoisington by Naumann, Earl, 1946- Hoisington, Steven H, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milwaukee, Wisconsin: ASQ Quality Press, 2001 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.5 .N38 2001. Place hold Add to cart (remove)
	34.	Market driven strategy : processes for creating value / George S. Day by Day, George S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Free Press, 1990 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .D39 1990. Place hold Add to cart (remove)
	35.	The one to one future: building relationships one customer at a time / Don Peppers and Martha Rogers by Peppers, Don Rogers, Martha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Currency Doubleday, 1993 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.127 .P47 1993. Place hold Add to cart (remove)
	36.	Successful direct marketing methods / Bob Stone. by Stone, Bob, 1918-2007 Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Chicago: NTC Business Books, 1994 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.126 .S76 1994. Place hold Add to cart (remove)
	37.	New product development: strategies for supplier integration / Robert M. Monczka, Robert B. Handfield, Thomas V. Scannell, Gary L. Ragatz and David J. Frayer by Monczka, Robert M Handfield, Robert B Scannell, Thomas V Ragatz, Gary L Frayer, David J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milwaukee, Wisconsin: ASQ Quality Press, 2000 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.153 .N49 2000. Place hold Add to cart (remove)
	38.	Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner. by Ratner, Bruce Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton: Chapman & Hall/CRC, 2003 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.126 .R38 2003. Place hold Add to cart (remove)
	39.	The new conceptual selling: the most effective and proven method for face-to-face sales planning / Stephen E. Heiman and Diane Sanchez with Tad Tuleja. by Heiman, Stephen E Sanchez, Diane Tuleja, Tad, 1944- Miller, Robert B. (Robert Bruce), 1931-. Conceptual selling Edition: Revised and updated Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Warner Books, 1999 Online access: Publisher description Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5438.25 .H45 1999. Place hold Add to cart (remove)
	40.	Rethinking business to business marketing / Sherlock Paul by Sherlock, Paul Peters, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: The Free Press, 1991; Toronto: Colllier Macmillan Canada, 1991; New York: Maxwell Macmillan International, 1991 Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .S52 1991. Place hold Add to cart (remove)

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