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21.
The big moo : stop trying to be perfect and start being remarkable / the Group of 33 ; edited by Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, c2005
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .B448 2005.

22.
101 best cover letters / Jay Block, Michael Betrus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1999
Other title:
  • One hundred one best cover letters
  • One hundred and one best cover letters
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5383 .B533 1999.

23.
Product design and corporate strategy : managing the connection for competitive advantage / Robert Blaich & Janet Blaich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.153 .B57 1993.

24.
Creating strategic leverage : matching company strengths with market opportunities / Milind M. Lele. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1992
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD30.28 .L45 1992.

25.
The complete guide to business and sales presentation / Malcolm Bird. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5438.8.P74 B57 1990.

26.
Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.1265 .S38 1999.

27.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, c1993
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.R54 1993. Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R54369 1993.

28.
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .Z45 1990.

29.
Discovering the soul of service : the nine drivers of sustainable business success / Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Free Press, c1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .B478 1999.

30.
The future ain't what it used to be : the 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson). by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Riverhead Books, 1998
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.1 .F88 1998.

31.
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas. by Series: New directions in business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1995
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .N3917 1995.

32.
Market driven strategy : processes for creating value / George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .D368 1990.

33.
What clients love : a field guide to growing your business / Harry Beckwith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Warner Books, 2003
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .B42 2003.

34.
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency Doubleday, 1993
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.127 .P47 1993.

35.
The new conceptual selling : the most effective and proven method for face-to-face sales planning / Stephen E. Heiman and Diane Sanchez with Tad Tuleja. by
Edition: Rev. and upd. for the 21st century.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Warner Books, c1999
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5438.25 .H45 1999.

36.
Bottom-up marketing Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York A plume Book 1989; McGraw-Hill ; c1989
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .R5437 1989.

37.
Rethinking business to business marketing Sherlock Paul by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Maxwell Macmillan International ; New York THE FREE PRESS 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .S52 1991.

38.
Customers.com : how to create a profitable business strategy for the Internet and beyond by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Times Business ; c1998
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .S494 1998.

39.
The market driven organization : understanding, attracting, and keeping valuable customers/ George S. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Free Press ; New York THE FREE PRESS 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13.D367 1999.

40.
Introduction to data base management in business by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; "Holt, Rinehart, and Winston" ; c1987
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5548.2.B678 1987.

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