Refine your search
Availability
-
Authors
- McCarthy, E Jerome [x]
- McCarthy, E. Jerome
- McCarthy, E.Jerome
- Perreault, William D... [x]
- Shapiro, Stanley J.
- Wong, Kenneth
- Wong, Kenneth B.
- Show more
- Show less
-
Collections
-
Holding libraries
-
Item types
-
Locations
-
Series
-
Topics
- advertising
- Commercial
- consumer behavior
- Consumer behaviour
- Distribution
- Global -managerial
- Managerial approach
- Market target
- Marketing
- Marketing communicat...
- Marketing Environmen...
- Marketing process
- Personal Selling
- Product management
- Promotion
- Retailing
- Sales management
- Strategic Market
- Show more
- Show less