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1.
The romance division : a different side of IBM / Cornelius E. DeLoca, Samuel Jay Kalow by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wyckoff, New Jersey: D & K Book Company, Inc., 1991
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD 9801 .U544 I57 1991.

2.
Creating customer evangelists: how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago: Dearborn Trade Publishing, 2002
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.5 .M1834 2003.
Lists:

3.
Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Free Press, 1994
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .S34 1994.

4.
Strategic marketing / David W. Cravens and Nigel F. Piercy by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass: McGraw-Hill, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415. .C73 2006.

5.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (6)Call number: HF5415.D89 2006, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.D89 2006.

6.
Marketing myths that are killing business: the cure for death wish marketing / Kevin J. Clancy and Robert S. Shulman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, Inc., 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415 .C53 1994.

7.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2004
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.122 .L68 2004.

8.
Business marketing management: B2B / Michael D. Hutt and Thomas W. Speh by
Edition: 9 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH: Thomson South-Western, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.13 .H88 2007.

9.
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 2002
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415.13 .P47 2002, ...

10.
Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .M2982 1995.

11.
Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Broadway Books, 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.1265 .S39 1999.

12.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, c1993
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.R54 1993.

13.
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .C6944 1990.

14.
The future ain't what it used to be : the 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson). by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Riverhead Books, 1998
Availability: Items available for loan: Humanities and Socal Sciences Library Collection (1)Call number: HF5415.1 .F88 1998.

15.
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas. by Series: New directions in business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1995
Availability: Items available for loan: Humanities and Socal Sciences Library Collection (1)Call number: HF5415 .N3917 1995.

16.
Market driven strategy : processes for creating value / George S. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Free Press, 1990
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.13 .D39 1990.

17.
What clients love: a field guide to growing your business / Harry Beckwith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Warner Books, 2003
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415 .B42 2003.

18.
Successful direct marketing methods / Bob Stone. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago: NTC Business Books, 1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.126 .S76 1994.

19.
Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton: Chapman & Hall/CRC, 2003
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF 5415.126 .R38 2003.

20.
Marketing channels / Louis W. Stern, Adel I. El-Ansary. by Series: The Prentice-Hall series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1992
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.129.S75 1992.

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