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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.135 .C72 2006.

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2.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2006
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (6)Call number: HF5415.D89 2006, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.D89 2006.

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3.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .D92 2006.

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4.
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Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005
Availability: Items available for loan: Informatics and Virtual Education Library Collection (2)Call number: HF5415 .D756 2005, ...

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5.
Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; research associates, Bobbi Carrey ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1989
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.129 .C67 1989.

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6.
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 2002
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415.13 .P47 2002, ... Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .M369 2002.

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7.
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .K6313 2002.

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8.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1997
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.1265 .H34 1997.

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9.
Marketing / Dhruv Grewal and Michael Levy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2008
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (6)Call number: HF5415.G74 2008, ... Informatics and Virtual Education Library Collection (1)Call number: HF5415 .G675 2008. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.G74 2008.

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10.
Costing the earth : the challenge for governments, the opportunities for business / Frances Cairncross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, 1992
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HC 79 .E5C27 1992.

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11.
Implementing B2B commerce with .NET : a guide for programmers and technical managers / Lyn Robison ; [foreword by Jeff Prosise]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison-Wesley, c2002
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5548.32 .R634 2002.

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12.
Contemporary advertising/ William F. Arens, by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill Irwin, 2008
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5821 .A74 2008, ...

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13.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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14.
Essentials of marketing / E. Jerome McCarthy and William D. Perreault by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1991
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415.M33 1991, ...

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15.
Marketing: the core/ Roger A. Kerin (..et all) by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2007
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (8)Call number: HF 5415 .K47 2007, ...

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16.
Marketing management : text and cases / Robert J. Dolan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2002
Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF5415.13 .D65 2002, ...

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17.
International marketing / Philip R. Cateora by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2005
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (9)Call number: HF1009.5 .C38 2005, ... Not available: Business, Economics and Law Library Collection: Lost (1).

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18.
Marketing : concepts and strategies / William M. Pride and O.C. Ferrell by
Edition: Library ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Company, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415 .P75 2000, ...

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19.
Essentials of marketing : a global managerial approach / William D. Perreault, and E. Jerome McCarthy by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Education Library Collection (2)Call number: HF 5415 .M378 2000, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415 .P47 2000.

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20.
Marketing research : within a changing information environment / Joseph F. Hair by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2006
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415.2 .H35 2006, ... Education Library Collection (1)Call number: HF 5415.2 .H258 2006. Informatics and Virtual Education Library Collection (1)Call number: HF5415.2 .H258 2006. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.2 .H35 2006.

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